Overview of the issue
Spaces within the City of Indianapolis and Marion County have regulations and ordinances in place to foster, maintain, and protect an inviting visual environment. These include reasonable limitations—though not an outright ban—on billboards and other outdoor advertising. Many cities across the country, with whom we compete for talent and business, restrict billboards in similar ways. Our neighbors to the north in Carmel also prohibit digital billboards and also enforce strict standards for outdoor advertising.
This does not stop billboard companies from continuing to push requests for exceptions—called variances—to these protective measures.
The fight on this issue continues as long as these companies continue to feel empowered to chip away at Indianapolis' established policy.